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Introducing a well-optimized landing page could be laborious. You need to go back-and-forth with some designer and, oh yeah, pay a considerable sum of cash … is that always the case?
Not any longer.
Now, you have all types of tools needed to assist you to build a landing page, rich in functions, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one needs better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Great. Have a look at this evaluation to see if Instapage is the ideal fit for you.
In the description of the product, about 200 design templates are stated to be offered for you to select from. However in reality, we found there to be only 80.
Some of the existing choices are not complete landing pages. For example, the “Thank You” template isn’t a complete landing page choice.
However, while you might not be able to get as many templates as stated, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will help you.
One function that we liked in this aspect is the filters. When utilizing the filters, it is pretty easy to narrow down the exact filter that you desire as you create a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the design templates, and the Instapage edito would provide you the freedom to customize your landing page.
In fact, flexibility needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your components anywhere you want on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative freedom and a lack of restrictions can be overpowering. So, to assist to fight this, Instapage shows valuable grids and markers as you move items around the page, which offers you an easy way to line up your page components if you wish to do so.
One noteworthy function of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, giving perfectionists a trouble-free method to place their page components.
You can easily customize the aspects that comprise your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it on your own or your clients, Instapage offers a great timesaving function that you might appreciate.
That function is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you might make a custom testimonials block that includes positive feedback from your users, and after that save it as an Instablock. Then, whenever you’re producing a landing page needing testimonials, you can quickly place that Instablock into the page.
You might likewise use Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you may want to use on several pages.
Furthermore, Instapage likewise offers a varied selection of Instablock design templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can quickly put in a range of components into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and start editing its content and appearance. You can likewise specify the action linked with a widget, such as defining what takes place when someone clicks on a button.
While there are some effective alternatives, the widget selection has to be the weakest element of Instapage, particularly compared to WordPress page builders such as Divi builder and Elementor.
Utilizing a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, reviews, and many more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nonetheless, you can change to the mobile view of a page you’re modifying, and after that make changes that just mobile users will see.
So, if the idea of showing somewhat different versions of your landing pages depending on whether your visitors are utilizing a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.
However, you can’t rather develop 2 totally different variations of a page. Rather, you can just hide components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use user interface, it provides you tremendous freedom when it comes to positioning items, while also providing handy support if you wish to align your page components precisely.
The absence of widgets or pre-built components is disappointing, but you can create most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. One of the choices is to utilize the built-in heatmap tool to see what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had actually anticipated, the heatmaps could let you know of any prospective concerns, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Along with heatmaps, you can also have a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.
Google Analytics integration gives you much more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can produce a copy of a landing page, and after that modify the new version of the page, such as changing the call to action.
The tool will then show the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most vital factor that’ll probably determine your take on this tool: the price.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or two landing pages, probably not.
Nevertheless, if you’re a dedicated online marketer or business owner who’s constantly running various promos, or if you’re running a business or marketing group, then I believe Instapage is definitely worth a shot.
Yes, it can be a hefty cost. However it is justifiably much better than much of the less expensive alternatives … if you in fact use the more advanced functions to your benefit.
- True drag and drop builder that doesn’t limit you in any way
- A huge variety of design templates, the majority of which are attractive.
- Simple A/B testing
- Built-in analytics and conversion goals
- Lots of integrations with favored email marketing services
- Hosted asset delivery for easy lead magnets
- Permits you to edit the mobile variation of your page
- Mainly, the cost. The functions are admirable, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage a lot mores
- The widget list is a little small. For instance, it would be helpful to have a devoted pricing table widget.
All things considered, Instapage is a great choice for those requiring to create fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, that makes it perfect for both newbies and more knowledgeable page designers.
And though its additional features will cost more, they absolutely work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and creation, and conversion objective tracking will let you know if you’re on track.
The core of this, nevertheless, is that if your goal is better landing pages, you can’t go wrong with Instapage.
Though it’s not the most desirable option in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we don’t think Instapage will disappoint you.