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Launching a well-optimized landing page could be strenuous. You need to go back-and-forth with some designer and, oh yeah, pay a substantial sum of money … is that always the case?
Not any longer.
Now, you have all kinds of tools required to help you to construct a landing page, rich in features, without having to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Excellent. Have a look at this evaluation to see if Instapage is the right fit for you.
In the description of the product, about 200 design templates are stated to be offered for you to pick from. But in reality, we discovered there to be only 80.
Some of the existing options are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page option.
Nonetheless, while you might not have the ability to get as many templates as specified, those that are available to you are of high quality and cover a broad spectrum of objectives that will help you.
One feature that we liked in this element is the filters. When utilizing the filters, it is quite simple to narrow down the accurate filter that you want as you develop a new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the design templates, and the Instapage editor would provide you the flexibility to personalize your landing page.
In fact, freedom has to be the keyword when describing the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you position your elements wherever you desire on the page. Instead of being configured with a column and row-based structure or a grid layout, you’re free to move the products on your page anywhere on the canvas.
Total creative freedom and a lack of restrictions can be overpowering. So, to assist to combat this, Instapage shows useful grids and markers as you move items around the page, which offers you a simple method to line up your page components if you wish to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, giving perfectionists a trouble-free method to position their page elements.
You can quickly personalize the aspects that make up your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it on your own or your clients, Instapage provides a great timesaving function that you may value.
That feature is called Instablocks, and it allows you to develop a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can quickly place that Instablock into the page.
You might likewise use Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you may want to use on a number of pages.
Moreover, Instapage likewise provides a varied selection of Instablock design templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a variety of components into your landing page designs. To include one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start modifying its content and look. You can also define the action related to a widget, such as defining what happens when someone clicks on a button.
While there are some efficient options, the widget selection needs to be the weakest aspect of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and many more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nevertheless, you can change to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending on whether your visitors are using a desktop device or a mobile phone sounds appealing to you, Instapage does include this functionality.
Nevertheless, you can’t quite create two totally different versions of a page. Rather, you can only conceal components you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
In addition to an easy to use user interface, it gives you immense liberty when it pertains to placing items, while likewise providing useful help if you want to align your page aspects exactly.
The absence of widgets or pre-built components is frustrating, but you can produce most items yourself and then save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. One of the options is to use the built-in heatmap tool to see what your visitors have actually been doing while seeing your pages.
In case your landing page isn’t producing as many leads as you had actually expected, the heatmaps might let you know of any possible concerns, such as buttons that your visitors may not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Along with heatmaps, you can also have a look at the conversion rates of your pages and other analytics information to help you foresee their effectiveness.
Google Analytics integration gives you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage allows you to run A/B tests on your landing pages, too.
Using the controls, you can develop a copy of a landing page, and then customize the brand-new version of the page, such as altering the call to action.
The tool will then show the various variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most essential factor that’ll probably determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most fundamental functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or more landing pages, most likely not.
However, if you’re a devoted marketer or entrepreneur who’s always running various promos, or if you’re running a business or marketing group, then I think Instapage is certainly worth a shot.
Yes, it can be a large expense. However it is justifiably much better than a lot of the more affordable options … if you actually utilize the more advanced features to your advantage.
- True drag and drop builder that doesn’t restrict you in any way
- A vast variety of design templates, most of which are appealing.
- Basic A/B testing
- Integrated analytics and conversion goals
- Lots of integrations with favored email marketing services
- Hosted asset delivery for easy lead magnets
- Enables you to edit the mobile version of your page
- Mainly, the cost. The features are admirable, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be handy to have a dedicated pricing table widget.
All things considered, Instapage is a terrific option for those requiring to create fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, that makes it perfect for both newbies and more experienced page designers.
And though its additional features will cost more, they certainly work to enhance the experience.
The use of A/B testing and heatmaps will help guide your strategy and production, and conversion goal tracking will let you understand if you’re on track.
The essence of this, nevertheless, is that if your goal is better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable choice in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will disappoint you.