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Releasing a well-optimized landing page could be exhausting. You need to go back-and-forth with some designer and, oh yeah, pay a substantial sum of cash … is that always the case?
Not anymore.
Now, you have all types of tools needed to help you to construct a landing page, rich in features, without having to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Great. Take a look at this evaluation to see if Instapage is the best fit for you.
Functions
Design templates
In the description of the product, about 200 templates are stated to be readily available for you to choose from. But in reality, we found there to be only 80.
Some of the existing choices are not complete landing pages. For example, the “Thank You” design template isn’t a complete landing page choice.
However, while you may not be able to obtain as many templates as mentioned, those that are readily available to you are of high quality and cover a broad spectrum of goals that will help you.
One feature that we liked in this aspect is the filters. When utilizing the filters, it is pretty easy to narrow down the precise filter that you want as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the templates, and the Instapage edito would give you the flexibility to personalize your landing page.
In fact, flexibility has to be the keyword when referring to the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you position your elements any place you want on the page. Instead of being configured with a column and row-based structure or a grid design, you’re free to move the products on your page anywhere on the canvas.
Total creative flexibility and an absence of restraints can be overpowering. So, to assist to fight this, Instapage shows helpful grids and markers as you move items around the page, which provides you a simple method to line up your page elements if you wish to do so.
One stand-out feature of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, giving perfectionists a hassle-free method to position their page components.
Personalization Options
You can quickly customize the aspects that comprise your pages through Instapage.
Instablocks
If you’re going to be building-up several landing pages, be it for yourself or your clients, Instapage offers a terrific timesaving function that you may appreciate.
That feature is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re creating a landing page needing testimonials, you can quickly place that Instablock into the page.
You could likewise use Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may want to use on several pages.
In addition, Instapage likewise provides a varied choice of Instablock design templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a range of components into your landing page designs. To add one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start modifying its content and appearance. You can likewise specify the action linked with a widget, such as defining what happens when somebody clicks on a button.
While there are some reliable choices, the widget selection needs to be the weakest aspect of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, reviews, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. However, you can switch to the mobile view of a page you’re editing, and then make changes that just mobile users will see.
So, if the idea of showing a little different versions of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds appealing to you, Instapage does include this functionality.
Nevertheless, you can’t quite create two totally different variations of a page. Rather, you can just hide elements you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use user interface, it offers you enormous flexibility when it comes to positioning items, while likewise providing helpful help if you want to align your page aspects precisely.
The absence of widgets or pre-built elements is disappointing, but you can produce most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can begin observing how it’s performing. One of the options is to utilize the built-in heatmap tool to view what your visitors have been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had expected, the heatmaps might let you know of any prospective problems, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
In addition to heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.
Google Analytics integration provides you even more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Utilizing the controls, you can create a copy of a landing page, and then customize the new variation of the page, such as changing the call to action.
The tool will then show the different variations of your page to your visitors to see which one performs the very best.
Instapage Prices
Now let’s talk about one of the most crucial element that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and includes the most basic features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or 2 landing pages, most likely not.
However, if you’re a dedicated online marketer or business owner who’s constantly running various promotions, or if you’re running a business or marketing group, then I believe Instapage is certainly worth a try.
Yes, it can be a large expense. But it is justifiably better than much of the less expensive alternatives … if you in fact utilize the advanced features to your benefit.
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Pros
- True drag and drop builder that does not restrict you in any way
- A large number of design templates, the majority of which are attractive.
- Basic A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Permits you to modify the mobile version of your page
Cons
- Mainly, the cost. The functions are exceptional, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage much mores
- The widget list is a little small. For instance, it would be practical to have a devoted pricing table widget.
Final Thoughts
All things considered, Instapage is a great choice for those requiring to assemble quick, professional landing pages.
It delivers top quality pages in a simple-to-use format, which makes it perfect for both newbies and more experienced page designers.
And though its extra functions will cost more, they certainly work to enhance the experience.
The use of A/B testing and heatmaps will help guide your strategy and development, and conversion goal tracking will let you understand if you’re on track.
The essence of this, nevertheless, is that if your goal is much better landing pages, you can’t go wrong with Instapage.
Though it’s not the most desirable option in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will dissatisfy you.