Releasing a well-optimized landing page could be exhausting. You have to go back-and-forth with some designer and, oh yeah, pay a substantial amount of money … is that always the case?
Not any longer.
Now, you have all types of tools required to help you to develop a landing page, rich in functions, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Great. Take a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 design templates are stated to be readily available for you to select from. But in reality, we found there to be just 80.
A few of the existing options are not complete landing pages. For example, the “Thank You” design template isn’t a complete landing page choice.
Nonetheless, while you may not be able to obtain as many templates as mentioned, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will help you.
One function that we liked in this aspect is the filters. When utilizing the filters, it is pretty simple to narrow down the accurate filter that you want as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the design templates, and the Instapage editor would offer you the freedom to personalize your landing page.
In fact, flexibility has to be the keyword when describing the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your components anywhere you want on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative freedom and an absence of restrictions can be overpowering. So, to help to combat this, Instapage shows handy grids and markers as you move items around the page, which gives you an easy method to line up your page elements if you wish to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance between that item and the other page content is shown, giving perfectionists a trouble-free method to place their page elements.
You can easily tailor the aspects that comprise your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it on your own or your customers, Instapage offers a fantastic timesaving feature that you might value.
That function is called Instablocks, and it allows you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re developing a landing page requiring testimonials, you can rapidly insert that Instablock into the page.
You might also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can produce with Instapage that you may wish to utilize on several pages.
Moreover, Instapage likewise offers a varied selection of Instablock templates for you to use as starting points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can rapidly put in a range of elements into your landing page designs. To add one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and begin modifying its content and appearance. You can likewise define the action linked with a widget, such as defining what takes place when someone clicks on a button.
While there are some efficient choices, the widget selection needs to be the weakest element of Instapage, especially compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, reviews, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. However, you can switch to the mobile view of a page you’re editing, and after that make changes that only mobile users will see.
So, if the idea of showing a little different variations of your landing pages depending on whether your visitors are using a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.
However, you can’t rather create 2 totally different variations of a page. Rather, you can just conceal components you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use user interface, it provides you tremendous freedom when it concerns placing items, while also providing useful help if you want to align your page components exactly.
The absence of widgets or pre-built parts is frustrating, however you can create most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can begin observing how it’s performing. One of the choices is to use the built-in heatmap tool to see what your visitors have actually been doing while seeing your pages.
In case your landing page isn’t producing as many leads as you had actually expected, the heatmaps could let you know of any potential problems, such as buttons that your visitors may not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Together with heatmaps, you can likewise have a look at the conversion rates of your pages and other analytics data to assist you foresee their effectiveness.
Google Analytics integration gives you even more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Using the controls, you can develop a copy of a landing page, and then customize the brand-new variation of the page, such as altering the call to action.
The tool will then show the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll probably determine your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your cash?
If you blog casually, making use of only one or two landing pages, probably not.
Nevertheless, if you’re a dedicated online marketer or entrepreneur who’s constantly running different promos, or if you’re running a business or marketing team, then I believe Instapage is certainly worth a try.
Yes, it can be a significant expense. However it is justifiably better than a number of the less expensive options … if you really use the advanced functions to your benefit.
- True drag and drop builder that does not restrict you in any way
- A vast number of design templates, most of which are attractive.
- Simple A/B testing
- Built-in analytics and conversion goals
- Lots of integrations with well-liked email marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to edit the mobile variation of your page
- Primarily, the price. The functions are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most inexpensive plan. This makes Instapage much mores
- The widget list is a little small. For example, it would be valuable to have a devoted pricing table widget.
All things considered, Instapage is a great choice for those needing to create quick, professional landing pages.
It provides top quality pages in a simple-to-use format, which makes it perfect for both beginners and more experienced page designers.
And though its additional features will cost more, they certainly work to improve the experience.
Making use of A/B testing and heatmaps will help guide your strategy and production, and conversion objective tracking will let you know if you’re on track.
The core of this, however, is that if your objective is better landing pages, you can’t fail with Instapage.
Though it’s not the most desirable option in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we don’t think Instapage will disappoint you.