Releasing a well-optimized landing page could be exhausting. You need to go back-and-forth with some designer and, oh yeah, pay a substantial amount of money … is that always the case?
Now, you have all kinds of tools needed to help you to construct a landing page, rich in functions, without having to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Good. Have a look at this review to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are stated to be readily available for you to choose from. But in reality, we discovered there to be just 80.
Some of the existing options are not full landing pages. For instance, the “Thank You” template isn’t a complete landing page option.
However, while you may not be able to get as many templates as mentioned, those that are available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One function that we liked in this element is the filters. When using the filters, it is pretty simple to narrow down the accurate filter that you want as you create a new landing page.
The Drag-And-Drop Landing Page Editor
You might start with a blank canvas or with one of the design templates, and the Instapage editor would offer you the flexibility to customize your landing page.
In fact, flexibility needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you position your components wherever you want on the page. Instead of being set up with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative freedom and an absence of restraints can be overpowering. So, to assist to fight this, Instapage shows valuable grids and markers as you move items around the page, which provides you a simple way to line up your page elements if you want to do so.
One noteworthy function of the page builder is that as you move an item around, the distance between that item and the other page content is shown, giving perfectionists a trouble-free way to position their page elements.
You can easily personalize the aspects that comprise your pages through Instapage.
If you’re going to be building-up several landing pages, be it for yourself or your customers, Instapage offers a terrific timesaving function that you may appreciate.
That function is called Instablocks, and it enables you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For instance, you could make a custom testimonials block that includes favorable feedback from your users, and then save it as an Instablock. Then, whenever you’re developing a landing page requiring testimonials, you can quickly insert that Instablock into the page.
You could likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you might wish to use on a number of pages.
Furthermore, Instapage likewise offers a varied selection of Instablock templates for you to use as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can quickly put in a variety of aspects into your landing page designs. To include one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and begin modifying its content and look. You can also define the action linked with a widget, such as specifying what occurs when somebody clicks a button.
While there are some efficient options, the widget selection has to be the weakest element of Instapage, specifically compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, reviews, and a lot more items to your pages. However, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages developed by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re editing, and then make changes that only mobile users will see.
So, if the idea of showing somewhat different versions of your landing pages depending on whether your visitors are utilizing a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.
However, you can’t rather produce 2 completely different versions of a page. Rather, you can only conceal components you do not desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use user interface, it provides you tremendous freedom when it concerns positioning items, while likewise using valuable assistance if you wish to align your page components exactly.
The absence of widgets or pre-built elements is frustrating, however you can develop most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can start observing how it’s performing. One of the options is to utilize the integrated heatmap tool to view what your visitors have actually been doing while seeing your pages.
In case your landing page isn’t producing as many leads as you had actually expected, the heatmaps could let you know of any prospective problems, such as buttons that your visitors may not be recognizing.
These are mainly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can also take a look at the conversion rates of your pages and other analytics information to assist you foresee their effectiveness.
Google Analytics integration offers you even more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage allows you to run A/B tests on your landing pages, too.
Utilizing the controls, you can produce a copy of a landing page, and after that customize the brand-new variation of the page, such as altering the call to action.
The tool will then show the different variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most vital element that’ll most likely determine your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, using only one or two landing pages, probably not.
Nevertheless, if you’re a dedicated online marketer or business owner who’s always running various promos, or if you’re running a business or marketing team, then I think Instapage is absolutely worth a try.
Yes, it can be a large expense. But it is justifiably better than a lot of the more affordable alternatives … if you really use the more advanced functions to your benefit.
- True drag and drop builder that does not limit you in any way
- A huge number of design templates, the majority of which are appealing.
- Simple A/B testing
- Built-in analytics and conversion goals
- Tons of integrations with well-liked e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Permits you to edit the mobile variation of your page
- Generally, the price. The functions are admirable, but they do not come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the cheapest plan. This makes Instapage even mores
- The widget list is a little small. For instance, it would be helpful to have a dedicated pricing table widget.
All things considered, Instapage is an excellent option for those requiring to create fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, which makes it ideal for both beginners and more knowledgeable page designers.
And though its extra functions will cost more, they certainly work to improve the experience.
The use of A/B testing and heatmaps will help guide your strategy and production, and conversion objective tracking will let you know if you’re on track.
The core of this, nevertheless, is that if your objective is better landing pages, you can’t go wrong with Instapage.
Though it’s not the most desirable choice in terms of money, however if you desire a high-powered, optimization-oriented landing page builder, we do not think Instapage will dissatisfy you.