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Releasing a well-optimized landing page could be exhausting. You have to go back-and-forth with some designer and, oh yeah, pay a significant amount of money … is that always the case?
Not any longer.
Now, you have all kinds of tools required to help you to construct a landing page, rich in features, without needing to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one needs better landing pages.
And for that, you require a tool like Instapage.
Intrigued? Great. Have a look at this review to see if Instapage is the ideal fit for you.
In the description of the product, about 200 templates are said to be offered for you to choose from. However in reality, we found there to be just 80.
A few of the existing choices are not full landing pages. For example, the “Thank You” design template isn’t a complete landing page option.
However, while you might not be able to get as many templates as stated, those that are offered to you are of high quality and cover a broad spectrum of goals that will help you.
One feature that we liked in this element is the filters. When making use of the filters, it is quite simple to narrow down the precise filter that you want as you create a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the design templates, and the Instapage edito would provide you the freedom to customize your landing page.
In fact, freedom needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you place your elements any place you want on the page. Rather than being set up with a column and row-based structure or a grid design, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and an absence of constraints can be overpowering. So, to help to fight this, Instapage shows helpful grids and markers as you move items around the page, which offers you a simple way to line up your page components if you want to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, giving perfectionists a trouble-free method to position their page elements.
You can easily personalize the elements that comprise your pages through Instapage.
If you’re going to be building-up numerous landing pages, be it on your own or your customers, Instapage offers a great timesaving function that you may value.
That function is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re creating a landing page requiring testimonials, you can quickly place that Instablock into the page.
You might also utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you may want to utilize on a number of pages.
Furthermore, Instapage likewise offers a varied choice of Instablock templates for you to utilize as beginning points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a range of elements into your landing page designs. To include one to your page, simply click on one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start editing its content and appearance. You can also specify the action linked with a widget, such as specifying what occurs when somebody clicks a button.
While there are some reliable alternatives, the widget selection has to be the weakest aspect of Instapage, specifically compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, testimonials, and a lot more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages created by Instapage are all mobile-friendly. Nonetheless, you can switch to the mobile view of a page you’re modifying, and after that make changes that only mobile users will see.
So, if the idea of showing a little different versions of your landing pages depending upon whether your visitors are utilizing a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.
Nevertheless, you can’t quite develop two entirely different versions of a page. Rather, you can only hide elements you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use user interface, it provides you immense freedom when it comes to positioning items, while also using handy support if you want to align your page elements specifically.
The lack of widgets or pre-built parts is frustrating, however you can develop most items yourself and then save them for later on.
Tracking, Testing and Reporting
Having actually published a landing page, you can start observing how it’s performing. One of the choices is to use the built-in heatmap tool to see what your visitors have actually been doing while viewing your pages.
In case your landing page isn’t generating as many leads as you had actually anticipated, the heatmaps could let you know of any prospective issues, such as buttons that your visitors may not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
In addition to heatmaps, you can also take a look at the conversion rates of your pages and other analytics information to assist you predict their effectiveness.
Google Analytics integration provides you much more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can develop a copy of a landing page, and then customize the new variation of the page, such as changing the call to action.
The tool will then show the various variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important factor that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and includes the most fundamental features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, utilizing only one or 2 landing pages, most likely not.
However, if you’re a devoted marketer or business owner who’s constantly running various promos, or if you’re running a business or marketing group, then I believe Instapage is certainly worth a try.
Yes, it can be a significant expense. But it is justifiably much better than many of the less expensive options … if you actually use the more advanced features to your advantage.
- True drag and drop builder that does not limit you in any way
- A large variety of templates, the majority of which are appealing.
- Simple A/B testing
- Built-in analytics and conversion objectives
- Tons of integrations with well-liked e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to modify the mobile variation of your page
- Mainly, the price. The features are admirable, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the most affordable plan. This makes Instapage a lot mores
- The widget list is a little small. For instance, it would be helpful to have a devoted pricing table widget.
All things considered, Instapage is an excellent choice for those requiring to assemble quick, professional landing pages.
It delivers top quality pages in a simple-to-use format, which makes it ideal for both newbies and more skilled page designers.
And though its extra features will cost more, they certainly work to enhance the experience.
Making use of A/B testing and heatmaps will help guide your strategy and creation, and conversion goal tracking will let you understand if you’re on track.
The core of this, nevertheless, is that if your goal is much better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable choice in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we don’t think Instapage will disappoint you.