Releasing a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a substantial sum of money … is that always the case?
Not any longer.
Now, you have all types of tools needed to help you to build a landing page, rich in features, without having to understand a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or Pay Per Click campaigns, one requires much better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Excellent. Take a look at this evaluation to see if Instapage is the right fit for you.
In the description of the product, about 200 design templates are stated to be available for you to select from. But in reality, we found there to be just 80.
Some of the existing choices are not complete landing pages. For instance, the “Thank You” design template isn’t a complete landing page option.
However, while you might not have the ability to get as many templates as stated, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will assist you.
One function that we liked in this element is the filters. When making use of the filters, it is quite simple to narrow down the exact filter that you want as you develop a brand-new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to personalize your landing page.
In fact, flexibility needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most innovative WordPress page builders, the Instapage page builder lets you place your elements anywhere you want on the page. Instead of being set up with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative flexibility and an absence of restraints can be overpowering. So, to assist to combat this, Instapage reveals valuable grids and markers as you move items around the page, which offers you an easy method to line up your page elements if you want to do so.
One stand-out feature of the page builder is that as you move an item around, the distance between that item and the other page content is displayed, offering perfectionists a trouble-free way to position their page elements.
You can quickly customize the aspects that make up your pages through Instapage.
If you’re going to be building-up multiple landing pages, be it for yourself or your clients, Instapage provides a terrific timesaving function that you might appreciate.
That feature is called Instablocks, and it allows you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes favorable feedback from your users, and after that save it as an Instablock. Then, whenever you’re developing a landing page requiring testimonials, you can quickly place that Instablock into the page.
You might likewise utilize Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you might wish to utilize on a number of pages.
Additionally, Instapage likewise offers a varied choice of Instablock design templates for you to utilize as starting points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a range of aspects into your landing page designs. To add one to your page, simply click one of the widget icons on the sidebar menu of the editor, and it’s instantly dropped onto the canvas.
You can then move it around the page and start editing its content and look. You can likewise define the action linked with a widget, such as specifying what takes place when someone clicks a button.
While there are some effective alternatives, the widget selection needs to be the weakest element of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing an innovative WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and many more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. However, you can change to the mobile view of a page you’re modifying, and after that make changes that only mobile users will see.
So, if the idea of showing slightly different versions of your landing pages depending upon whether your visitors are using a desktop device or a mobile phone sounds enticing to you, Instapage does include this functionality.
Nevertheless, you can’t quite produce 2 entirely different versions of a page. Rather, you can just hide elements you don’t want your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use interface, it offers you immense liberty when it pertains to positioning items, while also providing valuable help if you wish to align your page components precisely.
The lack of widgets or pre-built components is frustrating, however you can create most items yourself and then save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can start observing how it’s performing. Among the options is to use the integrated heatmap tool to see what your visitors have been doing while seeing your pages.
In case your landing page isn’t generating as many leads as you had expected, the heatmaps could let you know of any possible issues, such as buttons that your visitors might not be recognizing.
These are mostly forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
Together with heatmaps, you can also have a look at the conversion rates of your pages and other analytics information to help you predict their effectiveness.
Google Analytics integration provides you a lot more insight into the performance of your pages.
For you to get even more conversions out of your visitors, Instapage permits you to run A/B tests on your landing pages, too.
Using the controls, you can develop a copy of a landing page, and then customize the brand-new variation of the page, such as altering the call to action.
The tool will then show the different variations of your page to your visitors to see which one performs the very best.
Now let’s talk about one of the most important element that’ll most likely identify your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most standard functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or two landing pages, most likely not.
Nevertheless, if you’re a dedicated marketer or business owner who’s constantly running various promos, or if you’re running a business or marketing team, then I believe Instapage is certainly worth a shot.
Yes, it can be a significant expense. But it is justifiably better than much of the more affordable alternatives … if you actually use the advanced features to your benefit.
- True drag and drop builder that doesn’t restrict you in any way
- A huge number of templates, most of which are appealing.
- Easy A/B testing
- Integrated analytics and conversion goals
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for simple lead magnets
- Allows you to edit the mobile variation of your page
- Mainly, the price. The features are exceptional, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage a lot mores
- The widget list is a little small. For example, it would be helpful to have a devoted pricing table widget.
All things considered, Instapage is an excellent option for those requiring to put together quick, professional landing pages.
It provides top quality pages in a simple-to-use format, that makes it ideal for both beginners and more knowledgeable page designers.
And though its extra functions will cost more, they certainly work to enhance the experience.
Using A/B testing and heatmaps will help guide your strategy and development, and conversion objective tracking will let you understand if you’re on track.
The crux of this, nevertheless, is that if your goal is better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable option in terms of money, however if you want a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will disappoint you.