Here is Instapage Video Review.
Introducing a well-optimized landing page could be laborious. You have to go back-and-forth with some designer and, oh yeah, pay a considerable sum of cash … is that always the case?
Now, you have all types of tools needed to help you to build a landing page, rich in functions, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Excellent. Have a look at this review to see if Instapage is the right fit for you.
In the description of the product, about 200 templates are said to be available for you to select from. But in reality, we discovered there to be only 80.
A few of the existing options are not full landing pages. For example, the “Thank You” design template isn’t a complete landing page option.
However, while you may not be able to get as many templates as mentioned, those that are offered to you are of high quality and cover a broad spectrum of objectives that will help you.
One feature that we liked in this aspect is the filters. When utilizing the filters, it is quite easy to narrow down the precise filter that you desire as you produce a new landing page.
The Drag-And-Drop Landing Page Editor
You might begin with a blank canvas or with one of the design templates, and the Instapage edito would provide you the flexibility to customize your landing page.
In fact, freedom has to be the keyword when referring to the Instapage landing page editor.
As compared to even the most sophisticated WordPress page builders, the Instapage page builder lets you position your elements wherever you want on the page. Rather than being set up with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative flexibility and an absence of restraints can be overpowering. So, to assist to combat this, Instapage shows valuable grids and markers as you move items around the page, which offers you an easy way to line up your page elements if you want to do so.
One noteworthy feature of the page builder is that as you move an item around, the distance in between that item and the other page content is shown, providing perfectionists a trouble-free method to place their page components.
You can quickly personalize the elements that make up your pages through Instapage.
If you’re going to be building-up several landing pages, be it for yourself or your clients, Instapage offers a fantastic timesaving function that you may value.
That feature is called Instablocks, and it permits you to build a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you might make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re producing a landing page needing testimonials, you can quickly place that Instablock into the page.
You could also use Instablocks for making calls-to-action, page headers, footers, and anything else you can create with Instapage that you may want to use on a number of pages.
Furthermore, Instapage likewise offers a varied selection of Instablock design templates for you to use as starting points for your own assets.
Landing Page Widgets
Utilizing the Instapage widgets, you can quickly put in a range of components into your landing page designs. To add one to your page, just click one of the widget icons on the sidebar menu of the editor, and it’s immediately dropped onto the canvas.
You can then move it around the page and begin modifying its content and look. You can likewise specify the action related to a widget, such as defining what happens when someone clicks on a button.
While there are some efficient choices, the widget selection has to be the weakest aspect of Instapage, especially compared to WordPress page builders such as Divi builder and Elementor.
Utilizing a sophisticated WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can include ready-made pricing tables, sliders, testimonials, and many more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nevertheless, you can switch to the mobile view of a page you’re editing, and after that make changes that only mobile users will see.
So, if the idea of showing a little different versions of your landing pages depending upon whether your visitors are using a desktop device or a smartphone sounds attractive to you, Instapage does include this functionality.
However, you can’t quite create 2 entirely different versions of a page. Rather, you can only conceal components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Along with an easy to use interface, it provides you immense freedom when it concerns placing items, while also providing practical help if you want to align your page components precisely.
The absence of widgets or pre-built elements is disappointing, but you can produce most items yourself and after that save them for later.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. One of the options is to utilize the built-in heatmap tool to view what your visitors have been doing while seeing your pages.
In case your landing page isn’t producing as many leads as you had anticipated, the heatmaps might let you know of any prospective issues, such as buttons that your visitors may not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where the majority of your audience is scrolling to.
In addition to heatmaps, you can also have a look at the conversion rates of your pages and other analytics data to assist you foresee their effectiveness.
Google Analytics integration gives you much more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can produce a copy of a landing page, and after that modify the new version of the page, such as altering the call to action.
The tool will then show the various variations of your page to your visitors to see which one performs the best.
Now let’s talk about one of the most crucial element that’ll most likely identify your take on this tool: the price.
Instapage offers 2 pricing tiers.
The first level, the Business plan, is $149/ month if you pay annually and consists of the most standard features like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The second level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or 2 landing pages, probably not.
Nevertheless, if you’re a dedicated online marketer or entrepreneur who’s constantly running different promotions, or if you’re running a business or marketing group, then I believe Instapage is absolutely worth a try.
Yes, it can be a substantial expense. But it is justifiably better than a number of the more affordable alternatives … if you really use the more advanced features to your advantage.
- True drag and drop builder that does not restrict you in any way
- A large variety of design templates, most of which are attractive.
- Simple A/B testing
- Integrated analytics and conversion objectives
- Lots of integrations with well-liked e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Permits you to edit the mobile version of your page
- Mainly, the price. The functions are admirable, but they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the cheapest plan. This makes Instapage even mores
- The widget list is a little small. For example, it would be useful to have a devoted pricing table widget.
All things considered, Instapage is an excellent option for those needing to assemble fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, that makes it perfect for both newbies and more knowledgeable page designers.
And though its additional functions will cost more, they absolutely work to enhance the experience.
The use of A/B testing and heatmaps will help guide your strategy and development, and conversion goal tracking will let you know if you’re on track.
The crux of this, nevertheless, is that if your goal is better landing pages, you can’t go wrong with Instapage.
Though it’s not the most preferable choice in terms of money, but if you desire a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will disappoint you.