Here is Instapage WordPress Plugin Review.
Releasing a well-optimized landing page could be strenuous. You need to go back-and-forth with some designer and, oh yeah, pay a significant amount of cash … is that always the case?
Not any longer.
Now, you have all types of tools required to help you to build a landing page, rich in functions, without needing to know a lick of code.
It’s no news that to get better results from social media contests, ebook downloads, or PPC campaigns, one requires better landing pages.
And for that, you need a tool like Instapage.
Intrigued? Good. Take a look at this evaluation to see if Instapage is the best fit for you.
Functions
Templates
In the description of the product, about 200 templates are said to be readily available for you to pick from. But in reality, we discovered there to be only 80.
A few of the existing alternatives are not complete landing pages. For instance, the “Thank You” template isn’t a complete landing page option.
Nonetheless, while you might not have the ability to get as many templates as stated, those that are readily available to you are of high quality and cover a broad spectrum of objectives that will help you.
One function that we liked in this element is the filters. When making use of the filters, it is pretty simple to narrow down the exact filter that you want as you create a new landing page.
The Drag-And-Drop Landing Page Editor
You could start with a blank canvas or with one of the templates, and the Instapage editor would offer you the flexibility to customize your landing page.
In fact, flexibility needs to be the keyword when referring to the Instapage landing page editor.
As compared to even the most advanced WordPress page builders, the Instapage page builder lets you position your elements wherever you desire on the page. Rather than being configured with a column and row-based structure or a grid layout, you’re free to move the items on your page anywhere on the canvas.
Total creative liberty and a lack of restrictions can be overpowering. So, to help to fight this, Instapage reveals useful grids and markers as you move items around the page, which offers you a simple method to line up your page elements if you wish to do so.
One stand-out feature of the page builder is that as you move an item around, the distance in between that item and the other page content is displayed, offering perfectionists a hassle-free method to position their page components.
Personalization Options
You can quickly personalize the elements that comprise your pages through Instapage.
Instablocks
If you’re going to be building-up numerous landing pages, be it for yourself or your clients, Instapage provides an excellent timesaving feature that you might appreciate.
That function is called Instablocks, and it permits you to construct a library of reusable blocks or assets that you can integrate into any of your landing pages.
For example, you could make a custom testimonials block that includes positive feedback from your users, and then save it as an Instablock. Then, whenever you’re developing a landing page needing testimonials, you can quickly place that Instablock into the page.
You might also use Instablocks for making calls-to-action, page headers, footers, and anything else you can develop with Instapage that you might want to use on several pages.
Moreover, Instapage also provides a diverse selection of Instablock templates for you to use as starting points for your own assets.
Landing Page Widgets
Using the Instapage widgets, you can rapidly put in a range of aspects into your landing page designs. To add one to your page, just click on one of the widget icons on the sidebar menu of the editor, and it’s quickly dropped onto the canvas.
You can then move it around the page and start modifying its content and look. You can also specify the action related to a widget, such as defining what happens when somebody clicks on a button.
While there are some reliable options, the widget selection needs to be the weakest aspect of Instapage, specifically compared with WordPress page builders such as Divi builder and Elementor.
Utilizing an advanced WordPress page builder plug-in, such as Thrive Content Builder or Beaver Builder, you can add ready-made pricing tables, sliders, reviews, and many more items to your pages. Nevertheless, you can’t do that with Instapage.
Mobile-Friendly Page Designs
By default, all landing pages produced by Instapage are all mobile-friendly. Nevertheless, you can change to the mobile view of a page you’re editing, and after that make changes that just mobile users will see.
So, if the idea of showing a little different variations of your landing pages depending upon whether your visitors are using a desktop device or a smartphone sounds enticing to you, Instapage does include this functionality.
However, you can’t quite develop 2 completely different versions of a page. Rather, you can only conceal components you don’t desire your mobile users to see.
The Instapage page builder makes the cut for us.
Together with an easy to use interface, it gives you tremendous liberty when it pertains to positioning items, while likewise providing helpful support if you wish to align your page aspects precisely.
The lack of widgets or pre-built elements is frustrating, however you can produce most items yourself and after that save them for later on.
Tracking, Testing and Reporting
Having published a landing page, you can begin observing how it’s performing. Among the options is to utilize the built-in heatmap tool to see what your visitors have actually been doing while seeing your pages.
In case your landing page isn’t generating as many leads as you had anticipated, the heatmaps might let you know of any prospective problems, such as buttons that your visitors might not be recognizing.
These are primarily forms or buttons that are too far down the page, not in view from where most of your audience is scrolling to.
Together with heatmaps, you can also have a look at the conversion rates of your pages and other analytics information to help you foresee their effectiveness.
Google Analytics integration offers you a lot more insight into the performance of your pages.
For you to get back at more conversions out of your visitors, Instapage enables you to run A/B tests on your landing pages, too.
Utilizing the controls, you can develop a copy of a landing page, and then customize the new version of the page, such as altering the call to action.
The tool will then show the various versions of your page to your visitors to see which one performs the very best.
Instapage Prices
Now let’s talk about one of the most crucial factor that’ll most likely determine your take on this tool: the cost.
Instapage offers 2 pricing tiers.
The very first level, the Business plan, is $149/ month if you pay annually and consists of the most standard functions like Instablocks and the mobile-responsive builder. If you pay monthly, it will cost $199 / month.
The 2nd level, the Enterprise plan, has customised pricing so you need to reach out to the team for your pricing. You get 1:1 ad to page personalization, real-time collaboration, AMP pages, ad spend conversion attribution, and direct-lead bypass meaning that Instapage never stores your leads’ information.
So … is Instapage worth your money?
If you blog casually, making use of only one or more landing pages, probably not.
Nevertheless, if you’re a devoted marketer or entrepreneur who’s constantly running different promotions, or if you’re running a business or marketing group, then I think Instapage is certainly worth a try.
Yes, it can be a hefty cost. However it is justifiably better than many of the less expensive options … if you really utilize the advanced features to your benefit.
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Pros
- True drag and drop builder that doesn’t restrict you in any way
- A large variety of design templates, the majority of which are attractive.
- Easy A/B testing
- Built-in analytics and conversion objectives
- Lots of integrations with favored e-mail marketing services
- Hosted asset delivery for easy lead magnets
- Allows you to modify the mobile variation of your page
Cons
- Generally, the price. The functions are admirable, however they don’t come cheap. Casual users may be priced out by the charges.
- There’s no A/B testing in the least expensive plan. This makes Instapage a lot mores
- The widget list is a little small. For example, it would be handy to have a devoted pricing table widget.
Final Thoughts
All things considered, Instapage is a fantastic choice for those needing to assemble quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, which makes it ideal for both novices and more knowledgeable page designers.
And though its extra functions will cost more, they definitely work to boost the experience.
Using A/B testing and heatmaps will help guide your strategy and production, and conversion objective tracking will let you understand if you’re on track.
The core of this, nevertheless, is that if your goal is much better landing pages, you can’t fail with Instapage.
Though it’s not the most preferable option in terms of money, but if you want a high-powered, optimization-oriented landing page builder, we don’t believe Instapage will dissatisfy you.